I talked about why I don’t use Twitter for branding before and I stated that it is an awesome tool, you just need to take advantage of it in the most productive way. And here is something that Twitter is really good at: live events.

HackSantiago wasn’t an event for hundreds of people, but everyone there signed up for 48h of programmin and it means they wouldn’t have the time to talk a lot with us and other people than their own team.  Since we were trying to bring together Startup Chile entrepreneurs and Chilean developers, my job was figure out a way to put this people to talk to each other a keep the conversation going after the event. Twitter was the perfect fit, all we needed was a good social media strategy.

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